HIBIFUKU is the expression of a shared vision between two cousins, Anthony and Daniel, born and raised in Melbourne, Australia. Rooted in a lifelong bond and a mutual love for anime, minimalism, and intentional design, our brand exists at the intersection of cultural nuance and clean aesthetics.

It all started with a simple observation — most anime-inspired clothing is loud, bold, and hard to wear day-to-day. Anthony, who had long dreamed of starting a brand, saw an opportunity to do something different: to create fashion that subtly reflects the world we love without sacrificing wearability or style. Thus, HIBIFUKU was born — a name that reflects our daily wear (“hibi fuku” meaning “everyday clothes” in Japanese) and our deeper intent.

We design for the quietly expressive. For those who carry their interests close, and their style closer. Our pieces merge minimalist fashion with understated anime and Japanese elements — refined embroidery, thoughtful silhouettes, and quality materials you’ll actually want to live in.

This is for those who don’t need to shout to be seen.

This is HIBIFUKU — anime, reimagined for the everyday.